Our Web Site Owner's Manual

Past workshops: OH, TX, FL, IL, AR, MI, RI, MN, TN
Publishing: How we did it

About This Book
Drawing from these years of hard-won wisdom, Our Web Site Owner's Manual is a unique path through the plethora of fragmented Webmaster information. Its best practices and step-by-step action plans are essential tools for any non-technical Webmaster.

This "work" book offers focused-yet-simple processes across 14 Webmaster disciplines. Through its decision leading questions, worksheets and checklists, this manual helps you strengthen skills, find untapped value, and build confidence for any Webmaster responsibility such as:

* evaluating vendors to get the right Web partners;
* gaining support from all your stakeholders;
* managing priorities and inevitable "content creep"; or
* minimum basics of search engine marketing.

Now Organize It
Our Web Site Owner's Manual also offers work space to record your development decisions, start a style guide for your site, track your passwords, and corral all your log-ins. A Webmaster organizer. The more you use it, the harder it works for you in return.

The Catalyst
For more than ten years I have always delivered a custom owner's manual to every Web client at the end of my service. It is, after all, their site. They are the ones who should have all the strategies, tactical decisions and administration details at their fingertips. Needless to say, it's been a slow ephiphany to realize the value of what I had developed over the years. What's that old adage, "Have patience. Nothing grows quickly but weeds." |book excerpt PDF • ebook version

ISBN 978-0-9820230-0-6 • Library of Congress 2008935249