An indispensable guide to the nuts and bolts of a successful Web site for
the non-technical Webmaster.
HOME STORE MEDIA KIT AUTHOR
Past
workshops:
OH, TX, FL, IL, AR, MI, RI, MN, TN
Publishing:
How
we did it
About
This Book
Drawing
from these years of hard-won wisdom, Our Web Site Owner's Manual is a unique
path through the plethora of fragmented Webmaster information. Its best practices
and step-by-step action plans are essential tools for any non-technical Webmaster.
This "work" book offers focused-yet-simple processes across 14 Webmaster disciplines. Through its decision leading questions, worksheets and checklists, this manual helps you strengthen skills, find untapped value, and build confidence for any Webmaster responsibility such as:
* evaluating vendors to get the right Web partners;
* gaining support from all your stakeholders;
* managing priorities and inevitable "content creep"; or
* minimum basics of search engine marketing.
Now
Organize It
Our
Web Site Owner's Manual also offers work space to record your development
decisions, start a style guide for your site, track your passwords, and
corral all your log-ins. A Webmaster organizer. The more you use it, the
harder it works for you in return.
The
Catalyst
For
more than ten years I have always delivered a custom owner's manual to every
Web client at the end of my service. It is, after all, their site. They
are the ones who should have all the strategies, tactical decisions and
administration details at their fingertips. Needless to say, it's been a
slow ephiphany to realize the value of what I had developed over the years.
What's that old adage, "Have patience. Nothing grows quickly but weeds."
|book excerpt PDF
ebook
version
ISBN 978-0-9820230-0-6 Library of Congress 2008935249