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Our Web Site Owner's Manual
The Making
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- The Catalyst.
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- For almost ten years, I have delivered a custom owner's manual
to every Web client at the end of my service. It is, after all,
their site. They are the ones who should have all the strategies,
tactical decisions and administration details at their fingertips
so they can continue to reap benefits from their original investments.
Needless to say, it has been a slow ephiphany to realize the value
of what I had developed over the years and start writing the Owner's
Manual. What's that old adage, "Have Patience. Nothing
grows quickly but weeds."
- Untapped Value.
- Drawing from these years of hard-won wisdom, Web Site Owner's
Manual offers focused-yet-simple processes across fourteen Webmaster
functions. It also offers tools (worksheets and checklists) to
help you strengthen skills and build confidence with any Webmaster
responsibility such as:
- evaluating
vendors to get the right Web partners;
- matching
needs with talents to build the right Web team;
- gaining
support from all your stakeholders;
- managing
priorities and inevitable "content creep";
- minimum
basics of search engine marketing; and
- profile
each Web service and budget their cost.
- Now Organize It.
- Our Web Site Owner's Manual also offers work space to record
your development decisions, start a style guide for your site,
track your passwords, and corral all your log-ins. A Webmaster
organizer.
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. . . . .