An indispensable guide to the nuts and bolts of a successful Web site for
the non-technical Webmaster.
• HOME • STORE • AUTHOR • BOOK
Past
workshops:
OH, TX, FL, IL, AR, MI, RI, MN, TN
Publishing:
How
we did it
Media
Kit Resources
• author photo - [color, 300dpi, JPG, 1MB]
• book cover - [color, 300dpi, JPG, 3MB] & [300x230 72dpi JPG]
• book excerpt - [PDF, color, 1MB]
• ISBN 978-0-9820230-0-6
• Library of Congress #2008935249
Press Release
NASHVILLE, TN: Step One: Write on cover. And violate the pristine cover of a new book? Yes! The first instruction on getting your Owner's Manual is to write your site's URL on the front cover. Space is cleverly built into the cover design and unmistakably intended with its big, red "Start Here" arrow.
Inside, the entire Manual is equally simple for non-technical Webmasters as it shares day-to-day nuts and bolts strategies across fourteen Webmaster disciplines. Its sole goal is to help build Webmaster confidence and agility.
A tool in every sense, Our Web Site Owner's Manual is spiral bound and printed on eraser-resistant paper (unless you opt for the ebook version).
"All too often," Susan shares, "novice Webmasters defer their site management to a Web vendor of undefined qualifications "to fix" undefined problems. This ubiquitous scenario perpetuates dysfunction because the capacity hasn't been fostered inhouse to ensure goals are not corrupted and teams skills can sustain the new work."
Contextual
And Unique
The Manual provides solutions to end the good-money-after-bad vicious loop
and save money now -- six months from now, and whenever your site needs
redesign or moves to a new Webmaster. Susan has truly found a unique path
through the plethora of fragmented Webmaster needs.
