Our Web Site Owner's Manual, Publicity

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			New Book Targets Non-Technical Webmasters.
			NASHVILLE, TENN USA - Step One: Write on cover. And violate the pristine cover of a new book? Yes! The first instruction on owning our new book, Our Web Site Owner's Manual, is to write your site's URL on the front cover. Space is cleverly built into the cover design and unmistakably intended with its big, red "Start Here" arrow. Inside, the entire Manual is equally simple for non-technical Webmasters as it shares nuts-and-bolts strategies across fourteen Webmaster responsibilities. Everything from how to evaluate your ("Our") Web vendors, to building your ("Our") Web team, and conducting your ("Our") Web Site Relaunch. And every section offers a permanent record for decisions, log-ins, costs, site specifications, and more. A tool in every sense, Our Web Site Owner's Manual is spiral bound and printed on eraser-resistant paper (unless you opt for the ebook version). Webmaster bliss would surely be to assume the helm of a (new) site that is accompanied by this indispensable Owner's Manual. Empowering. The Manual's author, Susan Crawford, has been building Web sites since 1995 and has understood Internet user behavior long before that discipline became a science. She has stood witness as Web sites evolved from corporate "brochure-ware" to personalized portals of user-generated content. Most recently, she has directed Internet advertising initiatives, location-based (mobile) marketing strategies, and traveled much of the United States leading workshops on user-centric information architecture, search engine marketing tactics, and adult/teen user psychographics. Her own special projects have included a highly successful download center, a proprietary ecard functionality, conducting focus groups, and producing photo shoots and webcasts. Susan has authored the Web column for Technology For Worship Magazine, branding this column with content focused on "Web Strategies That Click." With the bulk of her client work being CPR for existing sites (that preserves as much original investment as possible), she came to recognize that her greatest value is in empowering her clients with information management and basic Webmaster tools. Without this encouragement, site owners continue to depend on outside corrective help. Contextual and Unique. "All too often," Susan shares, "novice Webmasters defer their site management to a Web vendor of undefined qualifications "to fix" undefined problems. This perpetuates a vicious cycle of good-money-after-bad because the capacity hasn't been fostered inhouse to ensure goals are being achieved and teams skills can sustain the new work. The Manual provides solutions to end this loop and save money now -- six months from now, or whenever your site needs redesign or moves to a new Webmaster." Now, Susan has found a unique path through the plethora of fragmented Webmaster information and shares those best practices that empower any non-technical Webmaster to captian their own ship and reap ongoing returns on any investment. (Store offers purchase options for hard copy, ebook, and tee shirt.) • author photo - [color, 300dpi, JPG, 1MB] • book cover - [color, 300dpi, JPG, 3MB] • [300x230 Web graphic] • book excerpt - [PDF, color, 1MB]

	Site Partners ...................... coming ...................... coming ...................... coming ......................		Susan is an insatiable traveler of both virtual and real worlds, a former competitive horsewoman, amateur astronomer, ferret parent, an elementary school reading mentor, a Trekkie, and champion of hunger causes. more




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	PO Box 292736 Nashville, TN 37229

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